Pictures have the power to delight, amuse, shock, challenge and inspire us. From cutting-edge fashion images to photo journalism that uncovers the reality behind today’s news, photography enriches and informs our daily lives. Sony is therefore delighted to support this unique celebration of the cultural importance of photography in our modern world.
Sony first entered the photographic market in 1989 with the release of one of the world’s first digital cameras, the Sony ProMavica MVC-5000. This camera was used by CNN in China to capture groundbreaking images from Tiananmen Square. Since then Sony has constantly redefined the boundaries of digital imaging excellence with each new product innovation.
Sony’s market-leading digital still camera range, Cyber-shot, was launched in 1997. Renowned for its stylish blend of portability, advanced features and superb ease of use, Cyber-shot captures those unique, spontaneous moments that life provides.
Building on the success of Cyber-shot, Sony has now made a successful entry into the world of digital SLR photography with the launch of the
(pronounced alpha) camera system. combines superlative picture quality with advanced creative control. Packed with advanced technology yet remarkably easy to use, is the perfect tool for anyone who wants to take their photography to the next level.
The first
product, the 
100, was launched in May 2006. It was followed in September 2007 by the widely anticipated mid-range 700 that broadens the appeal of the marque still further to serious photo enthusiasts and semi-professionals. A wide selection of compatible lenses and accessories will be complemented by the introduction of further digital SLR cameras in 2008.
As its own photographic range keeps developing, Sony is honoured to support and promote the skills and creativity of amateur and professional photographers around the world. It is thus with great pleasure that Sony looks forward to contributing to the growing success of the Sony World Photography Awards in years to come.
To find out more about Sony Cyber-shot cameras, select a location from the following list and press GO:
To find out more about the Sony
digital SLR camera system, select a location from the following list and press GO:
