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Professional Competition

The Sony World Photography Awards are entirely international, welcoming professional photographers from across the globe to submit their photographs into a highly competitive awards programme.

As an entering professional photographer, you will be judged by the World Photographic Academy in the hopes of being recognized by leading industry figures and taking the stage in Cannes to receive one of the 12 prestigious category awards and, the most coveted prize, L’iris d’Or, given to The Sony World Photography Awards Photographer of the Year, with the recipient taking, amongst other things, prize money of $25,000.

Submitting your images: There are 12 categories in the professional programme, spread across 3 main photographic genres; to view the categories please click on the link to the left. Each photographer may submit up to a total of 10 images into a single professional category. Professionals will be judged on a body of images representing a photographic series or story. Professional photographers may enter bodies of work in more than one category.

The Judging Process: Your images will go through critical rounds of selections by the official 2010 Judging Committee, comprising selected World Photographic Academy members.

A shortlist of photographers in each of the 12 categories will be selected and announced in February 2010.

Of the short-listed photographers in each category, three finalists will then be selected and named as either the first, second or third place winners of each category given. The announcement of the 36 total winners will be made at the Sony World Photography Awards ceremony in Cannes on 22nd of April, 2010.

For the final stage of judging, one single photographer will be chosen by the Honorary Judging Committee from the 12 First Place category winners. This photographer will be announced and awarded in Cannes as the recipient of the 2010 L’iris d’or.

The awards: All 36 Category finalists, will be showcased as part of the official 2010 Finalists exhibitions in Cannes, published in the winner’s book and announced to the worldwide press as Sony World Photography Awards Category Finalists. These finalists will also be part of an annual SWPA Global Tour, have the opportunity to be represented and promoted by the World Photography Gallery, showcased on the SWPA website for all of 2010 and much more.

The first place winner of each category will be flown out to Cannes, receive 2 nights accommodation in a luxury hotel on the famous Croisette and receive VIP tickets to attend the evening gala awards ceremony, taking place on the 22nd of April, 2010. The winner will also receive week-long passes to attend the World Photography Festival screenings, workshops, exhibitions, talks and other events taking place throughout the city of Cannes from the 22nd – 27th of April 2010.


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About Us



The World Photography Organisation (WPO) supports professional, amateur and student photography and lends a global platform for the photographic industry to communicate, converge and showcase current trends in Photojournalism, Fine Art and Commercial Photography.

The World Photography Organisation delivers various initiatives and programmes across the global photographic community under the "World Photography" brand. These programmes involve the amateur and professional photographer in commercial, cultural and educational activities within the photographic industry. Currently included within the World Photography portfolio are the World Photography Awards sponsored by Sony; the World Photography Student Focus Competition; the World Photography Awards Global Tour, the World Photography Collection and the World Photography Focus Programme.

The WPO’s aim is to support photographers whilst creating new avenues in which to develop the photographic practices within the industry, enabling photographers to have their work seen internationally, establish photography into new and less mature markets, introducing young talent to a world-wide public and photography audience, and provide various annual meeting grounds for a global industry to converge and facilitate exchange within the market.