Campaign Award

Continuing the success of last year’s special category for the amateur photographer, the 2010 Campaign Award, designed by SONY, blends the energy in football with your passion for photography.

SONY is a proud sponsor of the UEFA Champions League and the 2010 FIFA World Cup and we believe in the power and richness of the beautiful game. We love goose bumps. We love it when the hairs stand up on the back of our necks and when the beat of our heart sprints. We want our technology to make that football-feeling richer, deeper and fuller in more places and in more ways than ever before. We call this ‘Football Amplified’.

So this year, our award seeks to uncover that ‘amplified’ feeling by capturing incredible moments of the beautiful game from the fans point of view. We’re looking for imagery that captures the emotion and the passion of the fans - the highs, the lows, and the incredible lengths supporters go to to support their teams.